In marketing, value migration is the shifting of value-creating forces. Value migrates from environment, the factors that determine value are constantly changing. Adrian Slywotzky described the concept of value migration in his book. Value Migration: How to Think Several Moves Ahead of the Competition is a non- fiction book by American business consultant Adrian Slywotzky. The text was. Adrian J. Slywotzky. · Rating details · 95 ratings · 6 reviews. According to Slywotzky, “value migration” is the flow of economic and shareholder value away .

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Value migration

To view it, click here. Slywotxky upstarts, and some nimble incumbents like Merck, have each created a business design – how they select customers, differentiate their offerings, configure their resources, go to market, and capture value – based on a strategic understanding of their customers’ highest priorities. Return to Book Page.

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Value Migration: How to Think Several Moves Ahead of the Competition

By using this site, you agree to the Terms of Use and Privacy Policy. In marketingvalue migration is the shifting of value-creating forces. A linkage occurs whenever one activity affects other activities in the chain.


Articles needing additional references from June All articles needing additional references. The value chain is the sum of all activities that add utility to the customer. Relative market value defined as capitalization divided by annual revenue is used as an indication of the firm’s success at creating value.

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He reveals the specific strategic tools you can use in any company in any industry to anticipate customer changes and then design a business that will capitalize on the inevitable migration of value. Hardcoverpages.

Dave Crowther rated it really liked it Mar 19, Sonal Tripathi rated it it was amazing Sep 17, Korean Enterprise Seung-Ho Park. This article needs additional citations for verification. Slywotzky charts the path of Value Migration from obsolete to new business designs and identifies seven patterns of Value Migratiom that every manager should know.

No trivia or quizzes yet. This book is not yet featured on Listopia. Trisha rated it liked it Jan 07, There are no discussion topics on this book yet. Companies like Microsoft, Nucor, Starbucks, and Southwest Air have captured growth in revenue, profits, and market value from previously dominant competitors like IBM, U. To ask other readers questions about Value Migrationplease sign up.


Value Migration: How to Think Several Moves Ahead of the Competition by Adrian J. Slywotzky

Critical in Slywotzky’s work is his research into the benefit of being a “first mover. Slywotzky born in is a consultant and author of several books on economic theory and management. From Wikipedia, the free encyclopedia. Visit our Beautiful Books page and find lovely books for kids, migrafion lovers and more.

Ostap rated it it was amazing Aug 27, Anish Chandy rated it really liked it Sep 01, Shahil rated it it was amazing Jul slywotziy, Retrieved from ” https: Slywotzky wrote several books afrian profitability and growth, namely the bestselling The Profit Zone’.

Refresh and try again. This page was last edited on 30 Januaryat John Poland rated it it was amazing Mar 10, Jason Carter rated it liked it Jan 07, He lives in Cambridge, Massachusetts.

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