Para leer al pato Donald. Comunicación de masa y colonialismo (Spanish Edition) – Kindle edition by Ariel y Armand Mattelart Dorfman. Download it once and. How to Read Donald Duck is a book-length essay by Ariel Dorfman and Armand Mattelart .. Both the Spanish title Para Leer al Pato Donald and the literal English title How to Read Donald Duck were chosen in reference to the earlier. Jul 19, The infamous Chilean book by scholars Ariel Dorfman and Armand Mattelart, Para leer al Pato Donald (How to Read Donald Duck), was.

Author: Arashigis Taran
Country: Chile
Language: English (Spanish)
Genre: Science
Published (Last): 3 July 2015
Pages: 411
PDF File Size: 2.46 Mb
ePub File Size: 6.16 Mb
ISBN: 403-3-38247-130-3
Downloads: 33059
Price: Free* [*Free Regsitration Required]
Uploader: Malagar

The notion is that the value of products is displaced from the labor that produces them and misconceived as emanating from the products itself. It is not a “careful” academic study. He attributes this apparent lack of interest in the subject to the critical practices of the era.

There is an obsession with money and compulsive consumerism. It combines donapd, theoretical, and political analysis with empirical data, which was itself a rarity in its historical era. The songs praised collective mobilization to serve collective needs, and contrasted it to the culture of competitive capitalism sl to the material success of individuals.

How to Read El Pato Pascual: Disney’s Latin America and Latin America’s Disney

The publishing house was also responsible for the publication of a number of magazines. It was first published in Chile inbecame afiel bestseller throughout Latin America [1] and is still considered a seminal work in cultural studies. The works of Walt and his company in film and television were seen as connected to various other fields of study, such as urban planningecological politics, product merchandisingthe formation of the domestic and global policy of the United States, technological innovationand the construction of a national character.

But he also considers culture to a source for resistance and community culture, and media culture projects as essential for inspiring revolutionary struggle. However, he notes that the very nature of interpretation means that there is always room for disagreement. The narratives of the Disney comics were found to resemble colonial discourses from Europe. Besides the readers, other critics of the Disney comics have seen them in a very different light.


He used the passport to migrate to Francewell away from Latin America. When Donald and his family travel to foreign lands, they fool the locals into trading precious resources for useless items. Due to its size and scope, the exhibition will be presented in two locations: Dorfman and his co-writer later explained their intent to use their work as a tool towards “cultural liberation”. A catalogue published by Black Dog Publishing and designed by Jorge Verdin accompanies the exhibition.

The Disney Version was one of the first book-length and serious studies of Walt Disney and his works. David Kunzle, who translated the book into English, spoke to Carl Barks for his introduction and came to a similar conclusion. These exotic lands are depicted as the source of wealth which is sought by Western adventurers, and their wealth as simply “there for the taking”. Dorfman’s new literary fame helped him secure a passport from Argentina.

How to Read Donald Duck – Wikipedia

The Disney comics presented themselves as a dorfmaj fun product intended for consumption by children, while they were actually a powerful ideological tool for American imperialism. The Empire’s Old Clothes by Dorfman is in part a continuation of How to Read Donald Duckwith Pat turning his criticism to other fictional dofman and to the reinforcement of capitalist ideology through their stories.

There were animated feature films, but they were treated as relative oddities by critics and often ignored. Bloch suggested that cultural forms can inspire social reforms. However, its style and methods have not been replicated by subsequent scholars.

About 40 issues of La Firme were used to examine specific topics involving exploitation. Their mission was to ensure the domination of colonies by their motherlandthe United States. His victory in the Chilean presidential election, was, however, only supported by a slim majority of voters.

The writers of How to Read Donald Duck questioned the innocence of the fictional pwto who presented “global” values in seemingly timeless stories featuring winners and losers.

Learn how and when to remove these template messages. America is presented in the book as a class enemy. In JanuaryOdnald Krauthammer wrote an article on how Walt Disney World represented a “triumph of discipline and simplification” and argued that it was a vision of Japan in America. Armand Mattelart had a background in the social sciences and communication studies. Women are depicted in stereotypical subordinate terms. According to Mendoza, Montaner, and Llosa, How to Read Donald Duck offers a hardened ideological reading of Disney comics from a communist perspective.


“Para leer al pato Donald” Ariel Dorfman, Armand Mattelart. by marco muñoz dromundo on Prezi

While How to Read Donald Duck criticized the gender roles and depictions of women in Disney comics, Mooney argues that the new icons of the revolutionary culture also tended to either depict women as passive and domestic or to completely ignore them. Smoodin notes, however, that following the English-language version of How to Read Donald Duckthere were only few interesting additions to the canon of Disney scholarship.

This closeness to everyday life is dirfman only in appearance, because the world shown in the comics, according to the thesis, is based on ideological concepts, resulting in a set of natural rules that lead to the acceptance of particular ideas about capitalthe developed countries ‘ relationship with the Third Worldgender rolesetc.

True political art, in his new view, ariwl need to resonate beyond the circle of those already convinced of its messages. Dorfman eventually started working for Allende’s government, as a communications expert and media advisor. He was able to leeg for a while, first within an underground network of leftists and then within the home of the ambassador of Israel. John Berger would later define the work as a handbook for decolonization.

Chilean television networks imported much of their content from the United States, with American television being popular in the country.

The notion goes back to the works of Karl Marx.

Author: admin