BCG MATRIX OF UNILEVER PDF

Unilever, is a consumer goods producer multinational company. Unilever headquarter, is located in London, United Kingdom. Unilever was. BCG Matrix Hindustan Unilever Limited – Free download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides. Strategic ManagementProject Report On Lux Soap Submitted To: Submitted By: Pratima N. Patil Roll No

Author: Zululrajas Nagor
Country: Togo
Language: English (Spanish)
Genre: Health and Food
Published (Last): 12 December 2007
Pages: 304
PDF File Size: 11.95 Mb
ePub File Size: 7.92 Mb
ISBN: 613-2-40790-420-3
Downloads: 14982
Price: Free* [*Free Regsitration Required]
Uploader: Zulkilmaran

Despite its existing stature, continued investment in the patented TESS technology which uses the natural essence pressed from freshly picked leaves enabled a global re-launch of Lipton Yellow Label that fuelled growth of 5. These are brands very much at their peak, holding a large market share in very much a growing market — therefore requiring continued investment to hold or enhance their position, as competitors continually enter the market and innovate. Firstly, market growth may be directly influenced by Unilever due to its market power.

Unilever personal care segment is considered to be stars because its market share is growing every year and mentioned division generate highest chunk of revenue for the company. Unilever was established inby the merger of margarine Company and lf making company namely; Margarine Unie and lever brothers. Its products are available in countries around the globe.

Fortunately Unilever has no such segment which fall into the category of Dogs.

Unilever has to focus on this segment to turn this division into star because the industry has the potential to grow in terms of sales. Often relatively young brands, they are yet to maximise their potential within the industry and therefore require greatest investment from the success of Cash Cow brands in order to exploit the fast market growth ahead of competitors. Unilever headquarter, is located in London, United Kingdom.

Notify me of new comments via email. Each category suggest different strategies for the segment. Unilever is one of the largest producer of consumer goods and mostly such companies do not have Dogs in their company. However, there are still a couple of cautions to be considered when using it. Unilever has four segments namely; Foods segment, followings products are produced, by foods segment; soups, snacks, mayonnaise, bouillons, margarines, sauces, salad dressings and spreads, Home care segment; following products are produced by home care segment;liquids and capsules soap bars, powders, and other cleaning products Refreshment segment; following products are produced by Refreshment segment; weight-management products, ice cream, tea-based beverages and nutritionally enhanced staples sold and Personal care segment, following products comes into the category of personal care products segment; skin care products, hair care products, oral care products and deodorants.

  FEMTOCELL ALCATEL PDF

BCG Matrix Analysis of Unilever | | BCG Matrix Analysis

Food segment market share of Unilever is declining every year, despite of high industry sales growth rate. It is difficult for companies to sustain all the division of the company at knilever.

Email required Address never made public. Cash cows can be characterized as those segment, which have high relative market share and competing in the low sale growth industry.

Investment in Marmite in recent years has been largely limited to advertising campaigns. You are commenting using your Facebook account. Such segments are crucial for the company and plays a vital role in the sustenance of company. Dogs are those segment which have low relative market share and are operating in high sale growth industry. Unilever food segment fall into the category of question mark. You are commenting using your Twitter account.

Unileveg in your details below or click an icon to log in: Those segments are considered to be Stars, which have high relative market share and compete in high sale growth industry.

Enter your email address: Excellent portfolio management by Unilever will see T2 become the future Dove or Tipton, before naturally becoming a Marmite and subsequently another Slim-Fast, but smart investments will prolong the growth stages and hold off the decline.

Company ought to invest more on product development to beat its competitor and increase its market share in food industry. To find out more, including how to control cookies, see here: It unulever in the following consumer products, which are as follow; personal care products, beverages, and food and cleaning agents. In this article we will be discussing the detailed BCG matrix of Unilever.

  E3Z - LL 86 PDF

It was natrix helpful. Despite the limitations, the BCG Matrix is a very simple and useful tool for portfolio managers to review their brands and products across industries unilwver SBUs, and assist in prioritisation of investment and divestment. In terms of geographical segment Europe comes into the category of question mark because Europe contribute the lowest share in company revenue. You are commenting using your WordPress. This framework is depict with the help market share and industry sales growth rate, where industry sales growth is plotted on the on the Y-axis, vertically and market share is plotted on X-axis, horizontally.

Simply keeping them on the market is wasting resources generated by Unilevre and Cash Cow brands.

Unilever: BCG Matrix | the Marketing Agenda

Both industries have witnesses decline in sales. Unilever has around four hundred brands. Name of the Matrix is derived from the firm name.

Home care and refreshment segments of Unilever can be labelled as Cash cows because both have high market share in low growth industry.

BCG Matrix Analysis of Unilever

Leave a Reply Cancel reply Enter your comment here Asia geographical division also comes into the fold of stars. Global revenue share of the Unilever Group matdix toby product segment.

By continuing to use this website, you agree to their use. InUnilever generated highest revenue in consumer goods industry. This is a four dimensional graph each dimension states the position of the company segment in the industry. These are the dead-end products whose time has been and gone and likely most offer no future profits. This is arguably the most important category of brands for companies like Unilever as they require very little further investment to generate revenue — allowing for profits to be reinvested into Stars or Problem Child brands.

Marmite is a key Cash Cow for Unilever with sales just about holding their own in the spreads industry that is slowly beginning to decline in Europe and North America. Unilever, is a consumer goods producer multinational company.

Author: admin