Competition Demystified: A Radically Simplified Approach to Business Strategy professor Bruce Greenwald offers a bold new theory of competition – a theory. Greenwald, Bruce C. N.. Competition demystified: a radically simplified approach to business strategy / Bruce Greenwald and Judd. Kahn. p. cm. Includes index. In Competition Demystified, Bruce Greenwald and Judd Kahn define strategy as outward facing decisions addressing two primary issues: the.

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Enabled Amazon Best Sellers Rank: Withoutabox Submit to Film Festivals. The book strikes me as non-saying.

Competition Demystified: A Radically Simplified Approach to Business Strategy

Compftition is a great book if you have an interest in business strategy and how businesses actually survive in a long time period. I also believe the general strategy he proposes in this book to be beneficial. Competition Demystified brings you to a new level of understanding why and when strategy matters.

Jan 20, Patrick Voigt rated it it was amazing. Although Porter’s framework is a bit detail-oriented and tough to implement, demystifide by all means a better template than what this is giving us.

Perhaps I just had terrific strategy professors in grad school, but TAoW seemed too plain and bland to me, almost like I was reading something I had read or learned before. But how do you use his recommendations in real life?

It feels like Greenwald threw it in because his publisher wanted a longer book. What other items do customers buy after viewing this item? I would highly recommend authors who have ACTUALLY put in years of effort researching their books, such as the rightfully acclaimed Jim Collins although also subject to the same compefition biases but far more thorough and thoughtfulMichael Porter, Clayton Christensen on techinstead of this work, which seems based on very shallow analysis and is full of sweeping generalizations.


A simple framework focuses your attention, let’s you filter out the noise, and zoom in on the pertinent. My favorite chapter is about economies of scale, Big where it counts. Generally could have been explained all in half the number of pages.

Greenwald has build a framework from Michael Porter’s famous theories, but put My perspective on business has never been management, but rather investment. If anyone has suggestions please post. Nov 06, Wilbert Van Der Kruk rated it it was amazing. Over the last two decades, the conventional approach to strategy has become frustratingly complex.

All this “rigor” for calculating project discount rates despite the empirical fact that Beta doesn’t work. Each case study covers pages, enough to drive home the points, but not so much as to make you get lost or forget.

But every manager will find Competition Demystified useful as well. This book can be petty and academic at points, but it is a standard classic strategy book that should be reread every couple years by any business person who influences the big picture direction of their firm. I expect it to be helpful in my job as a consultant to customers as well as my internal management demydtified.


It focuses on sustainable competitive advantages which are only two of five forces that Porter mentions. Body Language Sales Secrets: Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and geeenwald an appropriate strategy for your specific position.

But Greenwald argues that there is only one essential factor in determining competitive advantages: Goodreads helps you keep track of books you want to read.

I competiion about this book through a My key take-aways for this book are: Competition Demystified brought the strategic perspective to current and real world terms. Overall a great book.

Competition Demystified by Bruce C. Greenwald, Judd Kahn | : Books

Refresh and try again. This book can be petty and academic at points, This book changed the way that I think about strategy and the way to focus the strengths of our company in our competitive landscape.

With numerous case studies ranging from the PC industry to the creation of CDs to Rupert Murdoch’s decision to Create the Fox Television Network, the book presents thorough leasons in business alchemy in a highly readable fashion.

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