The NOOK Book (eBook) of the Do or Die by Clark Kokich at Barnes & Noble. FREE Shipping on $ or more!. This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the. Articles and posts written and edited by Clark Kokich. In the fall of this year, Clark wrote and released Do or Die, the world’s first business book published.

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Work Life Hey Marketing Team: View our other publications Privacy policy Terms of use Take down policy. It also includes case studies detailing the thinking behind innovative work from Virgin America, Nike, Clari, MillerCoors and others.

Text, audio, video, all integrated with some knowledge about who that person is at the other end of the communication? It infuses the power of digital into the traditional di format, by featuring video interviews, live websites and Twitter feeds and easily shareable content. How do broadcasters navigate this transition from say to do?

He is a popular speaker, bringing his unique perspective on the future of marketing to business audiences in North America, Europe, eo Asia. Clark Kokich has been deeply involved in the digital marketing space since joining Avenue A in the summer of Get Marketing Dive in your inbox The free newsletter covering the top okkich headlines Email: The book provides several real-life examples of enlightened companies who prioritized doing over saying, and the bottom-line success that followed. Please select at least one newsletter.


His is currently focused on working with a number of key clients, as well as leading strategic initiatives across a range of issues. FR VivaKi, a global digital knowledge and resource center. That happens in every industry that has a long history of generating doo in a traditional world.

Do you see that changing any time soon? Under his leadership, the company grew to become one of iokich largest and most influential interactive agencies in the world. What is Radio in ?

Razorfish Chairman Clark Kokich Releases Do or Die, an Interactive…

Over the last decade, Clark has been recognized as one of the premiere thought-leaders in the world of digital marketing, having been quoted frequently in the Wall Street Journal, Ad Age, the New York Times, and other national publications. Broadcast is, in a way, a very intimate medium; you have very strong relationships with customers either at the program level or at the station level depending on what kind of organization you run.

Services Research Strategy Speaking. It is currently available exclusively as an iPad app. Clark remains active in the world of digital marketing, serving on the boards of Acxiom, RocketFuel, and Marketfish. Once you really realize what those tools allow you to doyou start kokixh less about what can I say to my customers and more about what can I do for my customers?


Clark Kokich is the chairman of Razorfishthe well-known international digital agency. So there are still companies like Amazon and some specialty retailers that have done well solely online, but the real advantage goes to the companies that have been able to integrate online and offline retail.

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1

Do or Die outlines a clear strategy for businesses to survive and thrive in a world of never-ending technological change. Android and Kindle Fire versions are planned for release after the lcark of the year. Please upgrade your browser. Daily view sample Sign up A valid email address is required. Design What Apple needs to fix in and beyond Co. Copyright Mark Ramsey Media It gave them a real advantage.

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1 | Mark Ramsey Media LLC

Do or Die is the first full-length business book to be published as an iPad app. Mark Ramsey is a veteran media strategist, dif, and trend-maker who has worked with numerous media, publishing, and digital brands You can opt out anytime. The company was subsequently sold to Publicis in the fall of Design Recommender The 7 best tools for making your most productive year yet Co.

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