JONY IVE LEANDER KAHNEY PDF

Jony Ive: The Genius Behind Apple’s Greatest Products [Leander Kahney] on *FREE* shipping on qualifying offers. “An adulating biography of. Jony Ive is more important to Apple than Steve Jobs was and the company Leander Kahney, author of Jony Ive – The Genius Behind Apple’s. Jony Ive: The Genius Behind Apple’s Greatest Products, by Leander Kahney, Portfolio, RRP£/$, pages. It isn’t hard to argue the.

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Amazon Advertising Find, attract, and engage customers. The author’s job is to craft a story, not simply act as a telegraph operator between the audience and his research sources. Thus, Jony Ive explored different material and manufacturing process while pushing the engineering and manufacturing envelopes many times over.

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Nice read by a long-time Apple reporter. Nobody else could copy it. Unlike the other books, this one presents Jobs as a loyal, sensitive and attentive professional, and friend. A good enough design is always not a good enough for apple, that made Jony to go miles ahead with the iPhone.

Jony Ive: The Genius Behind Apple’s Greatest Products by Leander Kahney

Unlike ‘Steve Jobs’ I never felt I was straining too much while going through a page. Kahnej recommend this book to anyone who is interested in product design of any type, as it covers a few decades of design thought in Britian and the U. And to the engineers, too! I was hoping for a deeper exploration into the thought patterns and detailed design methodology of Ive and I didn’t get that. As a prominent writer on Apple- and Mac-related topics, Kahney was once theorized incorrectly to be kahey identity of Fake Steve Jobs.

Also, the book mostly covered about Apple, as the company played a major role in his life. Kubrick aside though, Ive was always ahead of the game. From the verbal leanderr, the use of ONLY polished aluminium screws on a casing, the universal approach to design to be culturally inclusive, the tens of models of the home button on the iPhone prototypes, the relationship of the Helvetica Nueu font with retina display, the move away from skeumorphism in iOs7, and many, many more jong, all told with the ultimate aim of showing the attention to details in all things Apple.

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If you want to know more about Jony Ive this book will leave you disappointed.

It has to be. Everything from the paint and the screws to the chips. This book goes beyond just kahneg and shows us how Jony Ive has pioneered many new manufacturing processes, he has extended the way many things are built today. You have to think about this harder than they do so that it fulfills a primal need when they experience it.

Jony Ive: The Genius Behind Apple’s Greatest Products

When Jobs died two years ago, Ive was, in all but name, anointed his successor. Books by Leander Kahney. I was very interested to read Kahney’s book about Ive as I’ve heard about the Apple designer often. Just a moment while we sign you in to your Goodreads account.

Open Preview See a Problem? I think it’s a little bit harsh to criticise the author for not managing to line up any fascinating new interviews from someone who is extremely publicity-shy.

What else, after all, is Apple, besides design? I have not kept up on Apple design over the years but have read a number of articles along the way, so I found that most of the topics and discussion in this book about Apple products were familiar.

This book asserts one as truth in one chapter, and then the other in a subsequent chapter. AmazonGlobal Ship Orders Internationally. I mean, what the shit. If Jony had pocket full of cash, he will allow you to pull as much cash as you can just to get the expected output.

It’s not a patch on Isaacson’s biography of Steve Jobs of course, but that was always likely to be the case. Jan 03, Alex rated it did not like it Recommends it for: Oct 04, Arnold Saputra rated it really liked it. However, only about half of this book is a biography; the other half fixates on Apple, irrespective of the title individual. It was a quick read and I finished it in a few days, but in the end I found it kind of light, like a sports hero book for a young adult audience.

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So it was a very rude awakening for me to go a different company like Excite or Yahoo because they had none of that! I actually got many useful nuggets such as, “Simplicity is the ultimate sophistication,” “if there’s not some sort of friction in a move forward, your step is not as consequential as you’d like to believe,” “The real risk is to think it is safe to play it safe,” and “We don’t do focus groups–that is the job of the designer,” said Jony.

Love what it says about education.

Jony Ive: The Genius Behind Apple’s Greatest Products, by Leander Kahney | Financial Times

The problem is that the answer is not very interesting. There were several stories I ife wanted to hear more about–like how the iPhone demo in early was so fragile that they spent frantic weeks figuring out exactly in what order to demo the things features lander they wouldn’t crash, or how Steve’s insistence on mirroring the iPhone display from his hand to the big screens meant building some custom hardware just for that demo–but Kahney kind of breezed through them.

Or Dieter Rams, the German designer whose products for Braun defined the company and are among the most beautiful products jnoy the 20th century and whose designs profoundly influenced Ive, even down to the rounded corners.

This book describes the ups and downs in Apple’s history and how Jony Ive changed what Apple can do. Leanrer, Apple is a very important part of Ive’s life; however, there are already plenty of books and publications that discuss Apple, with Ive as an interesting part of the larger picture.

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